Ponniyin Selvan: OTT market is growing day by day. At the same time, OTT is approaching the level of competing with the theater market. The increasing competition among OTT companies, the increasing popularity of the audience, etc., the demand for OTT is increasing. In this background, the OTT companies are not backing down to pay any amount for the rights of the films which are in huge demand. Ponniinselvan’s latest film directed by Mani Ratnam has set a new record in OTT.
Vikram, Karthi, Jayam Ravi, Aishwarya Rai, Trisha. The film unit is preparing to release the first part of the film which will be released in two parts on September 30. The already released teaser and trailer have increased the expectations of the movie. It is reported that the OTT company is trying to catch the craze of this movie which is coming amid huge expectations.
Amazon Prime is offering Ponniinselvan two-part OTT streaming for Rs. It is reported that it was acquired for 125 crores. Also, SunTV has acquired the digital rights. Now this news has become trending. Industry sources are of the opinion that it is truly a miracle that a film can earn so many crores with OTT rights alone. And we have to see what kind of wonders this movie will create in the Indian film industry, which is coming in the midst of so many expectations.
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